I develop the concept of the Generative Social Structure — a framework explaining how social systems persist and reorganise across changing institutional and technological environments. This framework informs advisory work at the intersection of AI, learning, media, and institutional power.
🇸🇴 Somali 🇸🇪 Swedish 🇬🇧 English 🌍 Swahili
Core Contribution Research & PublicationsMy research develops the concept of the Generative Social Structure (GSS) — a framework explaining how distributed social logics persist through institutional rupture and re-emerge across changing media and technological environments.
Most theories of institutional collapse focus on what breaks. The GSS framework asks a different question: what persists — and why? It identifies the mechanisms through which societies maintain coherence under pressure, and how those mechanisms adapt when the environment changes fundamentally.
The framework engages and extends Bourdieu, Mamdani, and Giddens — positioning the GSS as a contribution to, rather than a correction of, existing structural theory.
Social cohesion maintained through decentralized networks rather than central institutions.
Governance and meaning-making through structured oral practice across institutional contexts.
Shared accountability structures that persist beyond formal state or legal frameworks.
Adaptive knowledge systems that reorganize rapidly under environmental and institutional pressure.
Read the full framework → · Somali Studies & the empirical cases →
The GSS framework informs advisory work across three connected areas, including governance advisory for Kenya's 2027 election cycle.
Responsible AI integration, digital governance, and risk evaluation.
Digital pedagogy design and institutional maturity mapping.
Digital mobilization analysis and platform power research.
These areas are connected through a shared concern with how social structures organise, persist, and transform under conditions of institutional and technological change.
A study exploring why young adults choose X over TikTok and vice versa, using Media Synchronicity Theory. Examines how convergence and conveyance processes drive platform preference among active users.
A comprehensive literature review examining how cultural affiliations, residential patterns, and areas of residence influence professional choices among immigrant communities in the Swedish labour market.
Tracing the Somali institution of fadhi ku dirir from colonial oral poetry through radio, television, and contemporary social media. Read more on the Somali Studies page →
Theorizing how dominant actors use temporal manipulation — delays, acceleration, and rhythm disruption — as a primary mechanism of control in digital political environments.
An academic monograph centred on Somalia with comparative probes into Kenya, Egypt, Yemen, South Sudan, and the Arabian Peninsula. Empirical anchors include the Xeer legal system, the fadhi ku dirir deliberative tradition, the Borama Conference, and mobile money ecosystems across East Africa and the Arabian Peninsula.
Organizations rush to adopt AI tools without first developing the institutional literacy to use them responsibly. The problem is not technical — it is structural.
Effective digital learning requires rethinking the architecture of knowledge exchange — not just delivering existing content through new platforms.
The assumption that social media democratizes voice misses how algorithmic architectures actively structure what can be said, by whom, and when.
A free, twice-weekly homework support programme for children in Hisingen, Gothenburg — run in partnership with Bostads AB Poseidon. Bridging the gap between institutional education and community learning, bringing academic support directly to where families live.
This work is the practical expression of the belief that educational equity begins in the community — not the classroom.
Theoretical work on institutional power and democratic deliberation is grounded in direct participation — as an election official, and as an elected representative in cooperative governance. This is not incidental. The GSS framework's core principles are mechanisms I have observed and operated within across democratic and civic institutions in Sweden and Europe.
Served as an official in both the European Parliament Elections and the Swedish General Elections — operating at the core of democratic process administration in Sweden. This role connects directly to research on digital mobilization, platform power, and the structural conditions of democratic participation.
Elected as Ägareombud (Owner Representative) in COOP — Sweden's largest consumer cooperative — representing member-owners in the governance structures of a democratically organised institution.
Let's build that understanding together.
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